{"title":"Culture, Oral Tradition, and Anthropology","description":"","products":[{"product_id":"los-cultivos-en-la-tradicion-oral-quechua","title":"Crops in the Quechua Oral Tradition","description":"\u003ch1\u003e\u003cspan style=\"color: rgb(132, 72, 23);\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 20.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: ES-PE; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eDescription\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp data-path-to-node=\"6\"\u003eThis study, from an anthropological, ethnohistorical, and semiotic perspective, \u003cstrong\u003eanalyzes cultivation in the contemporary oral tradition of the south-central Peruvian Andes\u003c\/strong\u003e, particularly among farmers in Ayacucho, Huancavelica, and Junín. Through 40 records, it retrieves myths, beliefs, and rituals linked to agriculture, showing that it is not merely a technical-productive process, but also a cultural and symbolic system that forms part of Andean intangible heritage. The research reveals how oral tradition explains the origin of food, scarcity, and productive risks, and \u003cstrong\u003edemonstrates the close relationship between ritual, social praxis, and the agricultural worldview of the Quechua people\u003c\/strong\u003e, in line with what Unesco has highlighted regarding agriculture as a crucible of diversity and the foundation of sustainable development.\u003c\/p\u003e\n\u003ch1\u003e\u003cspan style=\"color: rgb(142, 110, 9);\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: ES-PE; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eAuthors:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp data-path-to-node=\"3,0,1,0,0\"\u003e\u003cstrong\u003e-Néstor G. TAIPE CAMPOS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"3,0,1,1,0\"\u003e\u003cstrong\u003e-Hibela E. TAIPE HUARACA\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"3,0,1,2,0\"\u003e\u003cstrong\u003e-Yuri ALCCAHUAMÁN CHAUPIN\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003e \u003c\/strong\u003e\u003c\/h1\u003e","brand":"Tienda UNSCH","offers":[{"title":"Default Title","offer_id":47402144628981,"sku":null,"price":11.99,"currency_code":"PEN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/1554\/6101\/files\/Gemini_Generated_Image_q61cdvq61cdvq61c.png?v=1776269394"},{"product_id":"teorias-sociales-y-corrientes-antropologicas","title":"Social Theories and Anthropological Currents","description":"\u003ch1\u003e\u003cspan style=\"color: rgb(255, 171, 0);\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 20.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: ES-PE; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eDescription\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eThe book is organized into five chapters that trace the evolution of social sciences and anthropology\u003c\/strong\u003e: from their origins to the 18th century (Ch. I), the consolidation of disciplines in the 19th century such as political economy, sociology, anthropology, and Marxism (Ch. II), the positivist, neo-positivist, and Marxist currents of the first half of the 20th century (Ch. III), and the development of contemporary approaches such as postmodernism, globalization, and complex anthropology in the second half of the 20th century and early 21st century (Ch. IV). Finally, the fifth chapter focuses on the history and development of anthropology in Peru, including Andean anthropology and the contributions of José María Arguedas as a writer and anthropologist.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(236, 225, 53);\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: ES-PE; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eAuthor: \u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong style=\"font-size: 12pt;\"\u003eUlpiano QUISPE MEJÍA\u003c\/strong\u003e\u003c\/p\u003e","brand":"Tienda UNSCH","offers":[{"title":"Default Title","offer_id":47402164060405,"sku":null,"price":16.99,"currency_code":"PEN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/1554\/6101\/files\/18.png?v=1765313626"},{"product_id":"dos-soles-y-lluvia-de-fuego-los-valores-sociales-en-los-mitos-andinos","title":"TWO SUNS AND A RAIN OF FIRE: SOCIAL VALUES IN ANDEAN MYTHS","description":"\u003ch1\u003e\u003cspan style=\"color: rgb(174, 150, 13);\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 20.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: ES-PE; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eDescription\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"MsoNormal\"\u003eNéstor Godofredo Taipe Campos's book is a valuable contribution to Peruvian anthropology, exploring Andean myths from a little-studied region, \u003cstrong\u003eanalyzing the tension between tradition and modernity, as well as the symbolic and axiological dimension of the Andean worldview\u003c\/strong\u003e. The result of rigorous ethnographic work, it offers insights into the temporality and spatiality that underpin this cultural vision. Taipe, an anthropologist from Huancavelica with extensive international academic experience and a professor at UNSCH, has established himself as a leading authority in the study of Andean myths, values, and symbols.\u003c\/p\u003e\n\u003ch1\u003e\n\u003cspan style=\"color: rgb(196, 201, 33);\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: ES-PE; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eAuthor: \u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong style=\"font-size: 12pt;\"\u003eNéstor G. TAIPE CAMPOS\u003c\/strong\u003e\u003cstrong style=\"font-size: 12pt;\"\u003e \u003c\/strong\u003e\n\u003c\/h1\u003e","brand":"Tienda UNSCH","offers":[{"title":"Default Title","offer_id":47402179133685,"sku":null,"price":0.0,"currency_code":"PEN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/1554\/6101\/files\/Gemini_Generated_Image_hzxkduhzxkduhzxk.png?v=1776272280"},{"product_id":"historias-y-tradiciones-orales-en-el-devenir-cultural-de-los-kichwas-del-centro-sur-andino-peruano","title":"STORIES AND ORAL TRADITIONS IN THE CULTURAL DEVELOPMENT OF THE KICHWA PEOPLE OF THE SOUTH-CENTRAL PERUVIAN ANDES","description":"\u003ch1\u003e\u003cspan style=\"color: rgb(0, 27, 255);\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 20.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: ES-PE; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eDescription\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"MsoNormal\"\u003eThe book brings together various \u003cstrong\u003estudies that explore historical, cultural, and symbolic aspects of the Andes\u003c\/strong\u003e, such as the dual territorial organization of Colcabamba, the historical process of Tayacaja, the iconic roles of Santiago Apóstol, ethnic identities in Kichwa narratives, Andean eschatology, moral values in tales of the condemned soul, the figures of animals and “gentiles” in traditional narratives, and the pedagogical function of oral tradition. \u003cstrong\u003eTaken together, it offers a broad and deep look at the cultural expressions of the south-central Andes.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch1\u003e\n\u003cspan style=\"color: rgb(14, 10, 167);\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: ES-PE; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eAuthor: \u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong style=\"font-size: 12pt;\"\u003eNéstor G. TAIPE CAMPOS\u003c\/strong\u003e\u003cstrong style=\"font-size: 12pt;\"\u003e\u003c\/strong\u003e\n\u003c\/h1\u003e","brand":"Tienda UNSCH","offers":[{"title":"Default Title","offer_id":47402183295221,"sku":null,"price":0.0,"currency_code":"PEN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/1554\/6101\/files\/Gemini_Generated_Image_d3cs59d3cs59d3cs.png?v=1768775137"},{"product_id":"tradiciones-orales-i-mitos-del-centro-sur-andino-peruano","title":"ORAL TRADITIONS I: Myths of the South-Central Peruvian Andes","description":"\u003ch1\u003e\u003cspan style=\"color: rgb(244, 35, 25);\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 20.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: ES-PE; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eDescription\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"MsoNormal\"\u003eThe book \u003cb\u003ecompiles 148 Andean mythical stories\u003c\/b\u003e that address \u003cb\u003ethemes\u003c\/b\u003e such as food, upbringing, wamanis, Christian saints, the \u003cb\u003eorigin of celestial bodies, divine punishments, Incas and Waris, among others\u003c\/b\u003e. It constitutes a \u003cb\u003evaluable contribution to education and disciplines\u003c\/b\u003e such as anthropology, sociology, or psychology, by offering a \u003cb\u003ewindow into mythical-religious thought\u003c\/b\u003e and the \u003cb\u003erich oral tradition of the south-central Peruvian Andes\u003c\/b\u003e.\u003c\/p\u003e\n\u003ch1\u003e\u003cspan style=\"color: rgb(150, 43, 12);\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: ES-PE; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eAuthors:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp data-path-to-node=\"4,0,1,0,0\"\u003e\u003cb\u003e-Néstor G. TAIPE CAMPOS\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"4,0,1,1,0\"\u003e\u003cb\u003e-Mery LAURENTE CHAHUAYO\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"4,0,1,2,0\"\u003e\u003cb\u003e-Hibela Elena TAIPE HUARACA\u003c\/b\u003e\u003c\/p\u003e","brand":"Tienda UNSCH","offers":[{"title":"Default Title","offer_id":47402185228533,"sku":null,"price":0.0,"currency_code":"PEN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/1554\/6101\/files\/ChatGPTImage25may2026_04_47_15p.m..png?v=1779745614"},{"product_id":"tradiciones-orales-ii-cuentos-y-fabulas-del-centro-sur-andino-peruano","title":"ORAL TRADITIONS II: Stories and fables from the Peruvian south-central Andes","description":"\u003ch1\u003e\u003cspan style=\"color: rgb(244, 84, 25);\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 20.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: ES-PE; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eDescription\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eThe book gathers a corpus of short stories and fables from the south-central Peruvian Andes\u003c\/strong\u003e, the result of decades of fieldwork in Junín, Huancavelica, and Ayacucho. \u003cstrong\u003eIt presents a theoretical framework on short stories and fables\u003c\/strong\u003e, 169 tales with mythical reminiscences, animals, stars, natural phenomena, or funny or moralizing stories, as well as nine traditional fables of a formative nature. The work seeks to preserve the intangible Andean cultural heritage and strengthen identity and pride in its traditions.\u003c\/p\u003e\n\u003ch1\u003e\u003cspan style=\"color: rgb(236, 160, 53);\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: ES-PE; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eAuthors:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp data-path-to-node=\"4,0,1,0,0\"\u003e\u003cb\u003e-Néstor G. TAIPE CAMPOS\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"4,0,1,1,0\"\u003e\u003cb\u003e-Mery LAURENTE CHAHUAYO\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"4,0,1,2,0\"\u003e\u003cb\u003e-Hibela Elena TAIPE HUARACA\u003c\/b\u003e\u003c\/p\u003e","brand":"Tienda UNSCH","offers":[{"title":"Default Title","offer_id":47402187292917,"sku":null,"price":0.0,"currency_code":"PEN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/1554\/6101\/files\/Gemini_Generated_Image_pax94cpax94cpax9.png?v=1776273123"},{"product_id":"el-metodo-etnografico-y-el-recurso-de-la-escala-epistemologia-escalaridad-y-etnografia-conectores-escalares-estudios-de-caso","title":"THE ETHNOGRAPHIC METHOD AND THE RESOURCE OF SCALE Epistemology, Scalability and Ethnography, Scalable Connectors, Case Studies","description":"\u003ch1\u003e\u003cspan style=\"color: rgb(166, 99, 239);\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 20.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: ES-PE; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eDescription\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"MsoNormal\"\u003eThe book \u003cstrong\u003ehighlights the relevance of scale as a methodological resource in scientific research\u003c\/strong\u003e, as it allows for the spatial and temporal delimitation of study problems and the identification of appropriate sources. \u003cstrong\u003eScale, along with context, is conceived as a dynamic tool that forces the researcher to use scalar connectors to analyze gradients, interrelationships, and conditioning factors between different levels of reality.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch1\u003e\n\u003cspan style=\"color: rgb(60, 11, 113);\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: ES-PE; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eAuthor: \u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong style=\"font-size: 12pt;\"\u003eAbilio VERGARA FIGUEROA\u003c\/strong\u003e\n\u003c\/h1\u003e","brand":"Tienda UNSCH","offers":[{"title":"Default Title","offer_id":47402188603637,"sku":null,"price":0.0,"currency_code":"PEN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/1554\/6101\/files\/Gemini_Generated_Image_nel3oznel3oznel3.png?v=1776273273"},{"product_id":"cabeza-de-bruja-que-vuela-en-la-tradicion-oral-quechua-origen-simbolismo-y-trasfondo-sociocultural","title":"Flying Witch Head in Quechua Oral Tradition: Origin, Symbolism, and Sociocultural Background","description":"\u003ch1\u003e\u003cspan style=\"color: rgb(25, 128, 5);\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 20.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: ES-PE; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eDescription\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"MsoNormal\"\u003eThis study explores the Quechua tradition of flying witch heads in the departments of Ayacucho, Huancavelica, and Junín in the south-central Peruvian Andes. \u003cstrong\u003eThrough rigorous ethnographic, anthropological, and symbolic analysis, authors Néstor Godofredo Taipe Campos and Nolberto Claudio Rojas Porras investigate the pre-Hispanic origin and historical transformations of these magical-religious beliefs.\u003c\/strong\u003e The work reveals how these narratives function as mechanisms of social control and domination, particularly against indigenous women, while unraveling the deep cultural meanings of this oral tradition also present in Bolivia and Argentina. With firsthand testimonies and an interdisciplinary approach combining anthropology, history, linguistics, and semiotics, this book represents a fundamental contribution to making visible and revaluing the intangible cultural heritage of contemporary Quechua peoples.\u003c\/p\u003e\n\u003ch1\u003e\u003cspan style=\"color: rgb(25, 128, 5);\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: ES-PE; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eAuthors:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp data-path-to-node=\"4,0,1,0,0\"\u003e\u003cb\u003e-Néstor G. TAIPE CAMPOS\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"4,0,1,1,0\"\u003e\u003cb\u003e-Nolberto C. ROJAS PORRAS\u003c\/b\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cspan style=\"color: rgb(25, 128, 5);\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: ES-PE; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cspan style=\"color: rgb(150, 177, 145);\"\u003ePrologue:\u003c\/span\u003e \u003cspan style=\"color: rgb(8, 8, 8);\"\u003eAbilio Vergara Figueroa\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e","brand":"Tienda UNSCH","offers":[{"title":"Default Title","offer_id":47519540248821,"sku":null,"price":0.0,"currency_code":"PEN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/1554\/6101\/files\/ChatGPTImage25may2026_04_21_01p.m..png?v=1779744039"},{"product_id":"socializaciones-en-en-centro-sur-andino","title":"SOCIALIZATIONS IN THE SOUTH-CENTRAL ANDEAN REGION","description":"\u003ch1\u003e\u003cspan style=\"color: rgb(213, 77, 107);\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 20.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: ES-PE; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eDescription\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"MsoNormal\"\u003eThis work explores the \u003cstrong\u003esocialization processes in the Quechua communities of Ayacucho and Huancavelica, describing how individuals internalize and transform their culture in paramodern contexts\u003c\/strong\u003e where tradition and modernity coexist. Through rich ethnography, the author Néstor Godofredo Taipe Campos analyzes the intergenerational transmission of knowledge, values, and practices related to work, agricultural production, astronomical and meteorological knowledge, gender relations, and principles of community solidarity. The study reveals how these contemporary Andean societies constitute \"hybrid cultures\" that integrate traditional elements with external influences and new technologies. With a prologue by Abilio Vergara Figueroa, this book is a valuable cultural map of the current Andean world.\u003c\/p\u003e\n\u003ch1\u003e\u003cspan style=\"color: rgb(25, 128, 5);\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: ES-PE; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cspan style=\"color: rgb(127, 5, 101);\"\u003eAuthor:\u003c\/span\u003e \u003cspan style=\"color: rgb(12, 13, 12);\"\u003eNéstor G. TAIPE CAMPOS\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp data-path-to-node=\"4,0,1,0,0\"\u003e \u003c\/p\u003e","brand":"Tienda UNSCH","offers":[{"title":"Default Title","offer_id":47519624790261,"sku":null,"price":0.0,"currency_code":"PEN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/1554\/6101\/files\/Gemini_Generated_Image_v0fpp4v0fpp4v0fp.png?v=1768781060"},{"product_id":"incesto-en-los-andes","title":"INCEST IN THE ANDES","description":"\u003ch1\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 20.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: ES-PE; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eDescription\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp data-path-to-node=\"10\"\u003eThis work by Ranulfo Cavero is the result of sustained and patient investigative work that draws on the noble ethnographic tradition of the towns in the Peruvian interior. \u003cstrong\u003eThe author explores with singular depth the taboo of incest and Andean forms of social control,\u003c\/strong\u003e revealing how the belief in the metamorphosis of transgressors into demonic llamas constitutes a sophisticated system of social regulation. Through rigorous anthropological analysis, Cavero demonstrates that Andean social control is not a loose metaphor, but a complex framework of specific conceptions that order sexuality and maintain community cohesion. With a prologue by Alejandro Ortiz Rescaniere, this work represents a fundamental contribution to Andean studies on sexual order and social dynamics in the Peruvian Andes.\u003c\/p\u003e\n\u003ch1\u003e\n\u003cspan style=\"color: rgb(236, 119, 53);\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: ES-PE; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eAuthor: \u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong style=\"font-size: 12pt;\"\u003eJuan Ranulfo CAVERO CARRASCO\u003c\/strong\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003e \u003c\/strong\u003e\n\u003c\/h1\u003e","brand":"Tienda UNSCH","offers":[{"title":"Default Title","offer_id":47519634161909,"sku":null,"price":0.0,"currency_code":"PEN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/1554\/6101\/files\/Gemini_Generated_Image_whhbgtwhhbgtwhhb.png?v=1768781742"}],"url":"https:\/\/fondoeditorial.unsch.edu.pe\/en\/collections\/cultura-tradicion-oral-y-antropologia.oembed","provider":"Fondo Editorial","version":"1.0","type":"link"}